STATE TIMES NEWS
JAMMU: Tata Motors on Wednesday announced its entry into the growing compact SUV segment with the commercial launch of its new Gen-next lifestyle SUV, the Tata Nexon.
Targeted at the personal car buyers, the Tata Nexon is the 4th product based on the ‘Impact Design’ philosophy. With a starting price of Rs 5.94 lakh, ex-showroom Jammu for the petrol variant and at Rs. 6.94 lakh ex-showroom Jammu for the diesel variant, the Tata NEXON is the most competitively priced SUV in this segment, with class-leading features. Starting today, the Tata Nexon will be on sale, across 650 Tata Motors authorized sales outlets in India.
Nitin Mehta – Zonal Manager North, Himanshu Bassi and Anil Jasrotia from Tata Motors unveiled the Tata Nexon in presence of Sunil Gupta Vice-President Zonal Head J&K Bank Ltd. Jammu Central 1, Managing Director, Saleem Bakshi, Executive Director Bhagwan Dass, Rohit Gandotra , Mohit Gandotra, General Manager, Chander Singh Katoch from Fairdeal Motors and various other dignitaries from banks and corporates.
Mehta said, “The Tata Nexon is the result of our intent to break away from the conventional approach of segmentation in its discreet forms and fulfilling a larger set of milieus.Connecting Aspirations of our customers, with the Tata Nexon, we offer an unparalleled package of style, performance, and innovative features.”
Speaking at the launch, Anil Jasrotia, said, “Our focus is to introduce products that not only enhance the brand, but simultaneously align well with the rising aspirations of customer segments. As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge.”
Available in four variants – XE, XM, XT, XZ+, the Tata Nexon will come in five exciting colour options – Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White and will come with a standard warranty of two years or 75,000 Kms.