Augmented Reality was introduced back in 2009, with a simple thought of superimposing digital objects in the physical world, but who knew by 2017 AR equipped with Artificial Intelligence would start giving us immersive experiences with the right context and soon it would be available hands-free, thanks to Mixed Reality Wearables. This in itself is going to change nano-computing forever and make the smartphone obsolete, let’s see the industries which are going to change:
Millenials love using Shazam to know their favorite song but who knew Music companies are tying up with AR companies to deliver AR Experiences of Music Concerts to the user. In the coming times, you might not even need to move from your couch to see Tomorrowland Live in AR just in front of your eyes from anywhere you are in the world.
While VR helps you to be in the concert through a headset, AR can also help you to easily find your lost and drunk friends at a party by having a digital name tag on them.From concerts to holographic live events of your favorite musicians and artists, AR will bring the entire experience of a music concert in front of your eyes in a living room!
Who doesn't like shopping clothes? And who doesn't love trying multiple clothes before we choose the best one for our prom night? It’s fun but there might be a much better and hassle-free way to choose your clothes?
Augmented Reality will bring Virtual Mirrors to every mall near you which will allow you to stand in front of a gigantic virtual mirror and altogether choose the attire on the mirror and see how do they look on you? Changing sizes and colors would be just a touch away. So with less time, you can do more shopping in an immersive manner!
Other than Virtual Mirrors, Augmented Reality Merchandise is already in the market. T-shirts having markers which when scanned pops-out our social media handles and lets the other person connect digitally. Days aren't far when people's clothes will be a gateway to an introduction.
Karl Benz invented the car, Morton Heilig invented AR! Not even a single automotive purchase is made without digging in the specifications of the car, the interiors and at least seeing the car in 3-4 colors. AR minimizes all the hassles and lets you visualize your favorite car in front of your eyes, just with a smartphone.
Companies like Mercedes have come with AR apps to provide 3D Car simulations, which can be easily popped out when we scan their advertorial. It lets us choose the Model and view the car it in multiple colors.Many automobile companies have been replicating the same strategy since then like Maruti Suzuki Ciaz's AR show at CES 2017.
Though Automobiles have started with advertising their cars in AR, the potential to use AR ranges from visualizing the car live spaces before production and taking feedbacks from consumers and engineers.
Few companies have been pondering on the idea of enabling AR in front-mirror of the car itself to bring navigation, music, and other controls directly to the glass without hindering the driving experience.
7. Travel & Tourism
“To Travel is to Live". Humans are prone to migrate and travel from time to time, the only thing what has changed is lack of time and planning. Augmented Reality lets you visualize the destination in front of you and experience it from our home. We can point the places nearby us to get more hold of the places nearby. Google Lens is one such example which lets you explore destinations and building to get more information superimposed on them like timings, availability, and discounts.
Google Lens is actually an advanced version of Nokia's City Lens launched in early 2010. It had the same concept to see a smarter view of your city through the camera and helped in easy navigation, but 2010 was quite early for a product like this as mobile phone cameras were not that decent and the internet penetration was still growing.
Borders and warzones are a very crucial place for making smart and quick decisions. One wrong decision at warzone can change the whole situation for many lives! Geo-Location based Augmented Reality helps soldiers to understand viewpoints, weather and view labels over buildings to know more information about them in real-time.
One such example is Adroit AR, cross-platform technology for any device with a camera that is capable of detecting and tracking any real-world object for AR. A single Mixed Reality glass will help the soldiers to drop other hardware like GPS, Walky-Talky, Transmitters etc.
Heat maps to track enemies is the most useful element at the warbase as no one gets a second chance in the battle. We wonder if both the countries in the battlefield are equipped with AR, it would be tech-enabled war, which can be more powerful and hazardous at the same time.
5. Manufacturing Industry
An industry which has embraced AR and MR to its full potential currently is the manufacturing industry. Many companies like Johnson and Johnson, IKEA, 3M, and McDonald's are using AR/MR to train their employees and bring down the cost of training new employees.
Tasks like welding, using new tools and keeping journals of changes on machinery are directly been done in MR glasses. One such company is DAQRI which provides an AR -Helmet to make your manufacturing unit smarter and keeping notes in digital format for your employees in the physical space. The best about getting trained in AR is if you ever went wrong while learning how to operate a hazardous machinery, you’ll never lose your hand in real. ;)
One industry which is going to see a massive change is indeed Education. Immersive Learning is a proven technique for better retention rates amongst students. Visualizing experiments, equipment, chemicals in AR gives students a hands-on experience. Edgar Cone of Learning Suggests that we remember 80% of things when we learn through simulation or activity-based learning.
StudyMavel one such platform which is coming up with AR-based learning for students and has an AR Book called Immersive Chemistry which includes Periodic Table, Bunsen Burner, Evaporation, Distillation, Separation Technique and Rutherford Gold Foil experiment in AR. It's like bringing a virtual lab in front of you. Future of the learning could be full of holographic teaching sessions and DIY 3D Collaborative learning for students to learn anything as if you were doing it in real.
Who remembers or still plays Pokemon Go? It was a massive hit and took the world in rage altogether when it was on top of mind of the millennials.
Parks were crowded and a unique social gaming experience was seen for the first time, whereas gamers are believed to be lazy.
One such guy Abhishek of www.shek.it also made his own Super Mario in Mixed Reality and was seen playing in the Central Park of NewYork. He created a general roadmap of the game and the person who is wearing the headset becomes the player itself. The fun thing to know in this experiment is when you eat a mushroom, player's size doesn't increase, but the environments becomes smaller, how cool is that! ;)
These were only some glimpses of the powerful technology and things may take a totally new turn after Apple’s ARKit and Google’s ARCore been launched. New platforms are encouraging developers across the world to pivot their existing games to an AR mode which is intensely fun with multiplayer mode also!
2. Retail & Marketing
Advertisers surely love spaces where they can place their ads. What if the whole world becomes their canvas? AR provides promotion tools to make an interactive newspaper, brochures, hoarding or even our coffee mug.
Digital media superimposed by tracking an image lets advertisers use their creativity at their max level and grab our attention easily. One such example is Time Internet's Alive App which lets user scan their daily newspaper and see the interactive messages hidden in the ads. It's like opening a new Kinderjoy every time, being clueless on what kind of experience you’ll have!
Amazon recently released a new update to its e-commerce app to view products in AR. How cool is that? Before you purchase that kettle or furniture make sure how it looks in your living room and share it with your friends. Trying products in AR before purchasing would become a natural process for any buyer in 2020.
IKEA also had released it AR App and Brochure which helps you visualize sofa set, dining tables etc but Amazon.com coming up with such an update would include other product verticals as well.
1. Entertainment and Social
If AR is going mainstream anytime soon, that will be because of the Social Media/Photo Sharing and Entertainment Apps. Who needs an explanation for Snapchat Lens or Instagram Filters which makes the user from a dog to an alien every single day.
Social Media companies are using Face-Mapping techniques to introduce AR to mass generation in a fun way, and who knows one day it becomes one of our daily using technologies!
With Snapchat being the market leader in AR Filters, Facebook didn't take much time clone it on Instagram as well as Facebook's native app. Would WhatsApp also be coming with an AR Update? Only Mark Zuckerberg can tell us that.
Image Copyright: Yash Bodane | StudyMarvel
These were the 10 Industries which are going to be disrupted by Augmented Reality & Mixed Reality, while experts suggest that by 2020 we can see many industries and businesses will start using AR in their day to day operations and consumers making most of the decisions by this intuitive technology.
While future for human computing seems interesting and immersive it also raises severe questions for vulnerable security issues and people eavesdropping their personal AR spaces. Humans and Viruses have had a long relationship since the computer era, but seeing digital objects which are dangerous for you or your family's life can be a serious issue as AI and AR become mainstream.