| Published Tue, March 13th 2018 at 09:31, Updated March 13th 2018 at 09:36 GMT +3NAIROBI, KENYA: Safaricom has launched a new customer reward campaign dubbed Lipa Na M-PESA Cash Back Promotion. The promotion is part of the companyâs strategic intent to bolster the usage of the Lipa Na M-PESA for retail purchases. âLipa Na M-PESA already offers a versatile and secure mobile payment solution that provides a seamless customer experience. In May 2017, Safaricom slashed the merchant fees by 50 percent while also making it free for merchants to accept payments of Sh. The company has also rolled out M-PESA 1Tap that reduces the number of steps required to make a payment while increasing the accuracy and convenience when paying by M-PESA.