Apple celebrates Turkey's Children's Day with new iPhone billboards
As if it wasn’t hard enough keeping on top of Apple’s business in the U.S., Tim Cook has tweeted out an image as an advance celebration of Turkey’s National Sovereignty and Children’s Day, which takes place on April 23.
The image is a variation on Apple’s long-established “Shot on iPhone,” campaign, except this time depicting photos taken by “young talents” in Turkey. Or, at least, young talents in Turkey fortunate enough to own an iPhone!
The tweet comes days after Apple’s Turkish YouTube channel debuted two new ads, both also showing footage shot on the iPhone by youngsters, aged 10 and 11. Check them out below:
Apples “Shot on iPhone” campaign — designed to show off the quality of its iPhone camera by crowdsourcing amateur photographers’s pictures — has been very well received. Soon after its debut a couple of years back, it was described by Cannes Outdoor Lions jury president Juan Carlos Ortiz describing it as “not just a great idea, [but] a game-changer.”
This isn’t the first time Apple has found a way to help celebrate a country’s heritage by introducing a localized version of the campaign. Previously, to celebrate France’s Bastille Day, Apple changed the homepage of its Apple France website to show a picture of the French Tricolor flag — with the individual colors represented by iPhone snaps.