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Typhoo Launches New Flavors At An Afternoon Tea Party

NEWS WORLD INDIA 2017-08-11 14:44:24

Typhoo, UK’s third largest tea brand known for its superior quality and revitalizing brews (owned by the ApeejaySurrendra group), had their Master Blender Razi Khan in the city to host an engaging and refreshing afternoon tea tasting session - which introduced some of the finest brews / flavors from the brand available right here in the country. 

Formed in UK in 1903, Typhoo made its entry in the Indian market in 2008, and since then has introduced over 25 flavours to the country with some of the most exotic variants which are unique to the taste of Indian consumers, apart from the traditional varieties of Classic Assam, Darjeeling, Pure Green teas and the bevy of flavoured teas. In the session, Khan brought about the ideal British tradition of ‘Afternoon Tea’ and laid out the variety of teas for different occasions of the day, beyond the traditional Indian Chai.

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Khan started the afternoon with the first flavor of the session the “Darjeeling”- a variant which is known for light, delicate and unique aroma from different season ; moving on the session got the guests to taste a very unusual and innovative blend called the ‘Decaf Tea’- almost free from Caffeine tea with deep amber-coloured texture and rich malty undertones, the third flavour of the afternoon was Typhoo’s innovative ‘Lemon and Honey Green Tea’- a zesty yet a soothing flavor, expertly blended to be delicately light and pure, providing natural refreshment. The session ended on a light and fruity note with a warm cup of ‘Orange Spicer Fruit Infusion’, a natural and caffeine free fruit beverage with a unique sensorial taste of delicious fruit flavours. The tasting session also revealed the upcoming range of Typhoo’s pyramid tea bag range, soon to be launched in the market. The unique pyramid bags lend the original aroma and flavour some experience to the tea cup.

Typhoo has indulged tea enthusiasts and refined tea drinking experiences the world over since its inception in the UK in 1903. Defining the changing tastes and preferences of the urban Indian consumers, Typhoo the third largest brand from the UK, with over 100-year heritage, brings this refreshing, rejuvenating experience to India with a variety of high-quality speciality teas, and 100% caffeine free Organic and Fruit infusions Coimbatore.