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Investment Guru India 2018-04-16 00:00:00

Star India (Star) bagged media rights of Indian cricket team’s home series and domestic cricket, outbidding Sony Pictures Networks (Sony) and Reliance Jio in an intensely competitive auction last week. Star India won rights of The Board of Control for Cricket in India (BCCI) events for five years (2018-23) for Rs61.4bn, 59% higher than what it paid in 2012 for six years rights. With BCCI and Indian Premier League (IPL) rights, Star Sports has become exclusive home for Indian cricket content (played in India). However, Sony leads in rights of key international cricket boards after adding English and Australian cricket rights.

* Per match cost of BCCI events higher than IPL: BCCI rights will include 102 matches over next five years. Per match cost of BCCI rights stands at Rs602mn, 9% higher than IPL match (Rs550mn) and 39% higher than previously paid by Star for BCCI matches. However, apart from one-day (ODI) and T20 matches, BCCI events include test matches and matches with low ranked teams which garner lower viewership.

* Viewership of IPL marginally lower than ODIs/T20s played in India: Average viewership of IPL matches (1.33mn impressions) is only marginally lower than ODI (1.44mn impressions) and T20 matches (1.38mn impressions) played in India. Viewership of IPL is significantly higher than all test matches and ODI/T20 matches played outside India.

* Sony has rights for major international cricket boards: After losing IPL rights, Sony recently acquired rights of Australian and English cricket boards, which were earlier held by Star India. Along with these, Sony has rights for cricket events of Pakistan, South Africa, Sri Lanka, West Indies and Zimbabwe cricket boards. Besides Indian cricket, Star India holds rights for International Cricket Council (ICC), Bangladesh Cricket Board and New Zealand Cricket events only.

* Star leads in Indian sports league rights: Other than IPL, Star India has rights for key sport leagues like Pro Kabaddi League (PKL), Indian Super League (ISL), Hockey India League. While Sony holds rights for Premier Futsal League and Pro Wrestling League (PWL) only.

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