Jabra enters into JV with Innova; launches Biz 1100, eCommerce portal
Jabra also globally launched a new headset designed for emerging markets and Call Centers and Call Centric use - Biz 1100. The product is tailor-made for India market with tough design that can survive use all-day, every day. It is affordable, entry-level model for the contact centre and has professional sound with noise cancellation for noisy environments.
The manufacturer's suggested retail price (MSRP) for the Biz 1100 range will be from USD 50 to USD 65 ex GST (Rs 3500 to Rs 4500 excluding GST) and will be available in India from May 20.
Jabra also launched a new e-commerce portal in India making it possible to provide Jabra's state-of-the-art headsets and Consumer headsets to every corner of India.
Innova has been distributing GN Audio's flagship brand Jabra in India for over a decade. The new strategic partnership will be named 'Jabra Connect India Private Limited' (Jabra Connect) and Rajesh Ghei - current CEO and founder of Innova - will continue to lead this successful company as CEO of Jabra Connect, which has today around 120 employees across nine offices.
Jabra, Asia Pacific, president Mark Leigh said, ''The strategic partnership strengthens Jabra's presence in India and brings us closer to our customers. It is our ambition to become the vendor of choice and this is a step in the right direction on this journey as we look to grow our market shares.'' ''Through this partnership, we would be able to leverage Jabra's global strengths, product line up and brand value with Innova's strong position in this market. We are very excited about seizing this unique opportunity and laying a strong foundation for both our futures.''''Innova Telecom has had a significant growth rate in the past years. By joining formally with Jabra, we intend to further strengthen their presence by building a true national sales and support network creating even more value for customers and making Jabra Connect their number one choice.'' Innova Founder Rajesh Ghei said he also believes that this strong strategic partnership will benefit the customers. ''This strategic partnership with Jabra is aligned to our vision of being the largest audio solutions distribution company in India. We believe this joint venture will be a huge catalyst in growth for both the companies through best in class products and innovative customer centric services. This will create immense value for both our customers and colleagues who have been true partners in growth during all these years,'' he said.
About the new product Biz 1100, Mr Leigh said India is the fastest growing country in Asia-Pacific region and the overall growth is 9 per cent and the office market is growing very fast. So, the new product, a professional corded headset for call centres in India, is engineered for value-conscious customers. It is built with durable materials and features a 270 degree flexible spin boom arm that can be rotated without the risk of breaking.
The Biz 1100 range offers mono and stereo models, and a choice with an intuitive control unit for greater call control. The portal www.jabra.in will be accessible in the next 45 days for shipping across India. The products will be shipped by Jabra connect in India and would include the complete portfolio of Jabra products including Enterprise and Consumer products.
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