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Madison Digital wins digital media mandate for Marvel Tea

exchange 4 media 2018-09-14 12:10:58

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Madison Digital wins digital media mandate for Marvel Tea

Madison Digital has been appointed as the Digital Agency-on-Record for the tea brand, Marvel Tea in Delhi. Madison won the business following a multi-agency pitch and will handle the entire Digital mandate for the brand including Search and Social media.

Marvel Tea, part of Marvel Group posted a Rs. 290-crore turnover, which is likely to touch Rs. 325 crore this fiscal. The group was established in 1994 by RC Jain.

Nitin Jain, Director (Operations), Marvel Group, said, “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space.”

Vishal Chinchankar, Chief Digital Officer, Madison Media, says, “Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years.”

Madison Media Digital handles the Digital mandate for a wide spectrum of clients including Indiabulls, Tata Chemicals, Godrej Properties, Asian Paints, Pidilite, Honda Two Wheelers, Delmonte Foods, Max Life Insurance, NACO, Indian Oil Corporation, Raymond, Viacom18 and Lodha Group, amongst others.

Madison Media Digital along with HiveMinds Digital now has a digital strength of 150 people and grew in 2017-18 over 2016-17 by 175% in revenue.

Over the years, Madison Media has won several awards and accolades. Madison Media Group handles media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s,, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. Madison Media, is part of Madison World, which through its 11 companies served last year as many as 550 advertisers.