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TLLLF launches #NotAshamed

Afternoon Despatch and Courier 2018-10-11 00:00:00

TLLLF launches unique nationwide awareness campaign on World Mental Health Day

In line with its mission to spread awareness and reduce the stigma surrounding mental health, The Live Love Laugh Foundation (TLLLF) has launched a unique nationwide awareness campaign inviting survivors of mental illness to come out and share their stories.

The campaign features real-life survivors of mental illness. Deepika Padukone, Founder, TLLLF, said “Through our journey and experience in the last three years it has been proven time and again that the biggest barrier preventing those suffering from mental illnesses from seeking help is the social stigma attached to it. This must change. As a society we need to embrace the need of all those suffering from mental illness. Our campaign this year aims to ensure those who are suffering from depression or any other mental illness feel comfortable in sharing their story and ask for help.”

“We at TLLLF believe that this movement will only encourage and empower individuals suffering in silence to come out and seek help and survivors of  mental illness should come out and share their experience using the #NotAshamed hashtag,” she added.

However ,due to this social stigma, lack of awareness and limited access to professional help, only 10-12 per cent of people suffering from mental health problems in India seek help.

Anna Chandy, Chairperson of the Board of Trustees, TLLLF, said, “As an advocate for mental health I am encouraging individuals from every walk of life, including doctors and mental health professionals themselves, to speak openly about their mental health and not to hesitate to ask for help.” We hope #NotAshamed will be a real game changer for mental health in India and will organically unfold into a movement,” she added.

Besides Deepika, other real-life survivors who are part of the #NotAshamed campaign include Vivek and Malvika, who are entrepreneurs; Sandhya, a journalist; Anovshka, a digital marketer; Muzzammil, a tailor; Anand, a businessman; Tara, a visual artist; Rindamma, a homemaker; Malavva, a shop owner; and Thomas, a retiree.