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Japan's 'Decotora' trucks skirt skirt into new 'Shot on iPhone' ad

Cult of Mac 2018-12-01 04:30:29
Dectora trucks are unlike any car in the world.
Photo: Apple

Apple put the low-light shooting capabilities on full display in its new ‘Shot on iPhone’ Ad that gives viewers a glimpse inside Japan’s “decotora” truck craze.

The incredible new video follows Kazuya Sekino, the creator of “Lady Misaki” which is a decorated trunk with hundreds of LED lights on its facade. Apple’s trippy two-minute long ad showcases the art of Japan’s many decotora trucks as well as the good things they do for the community.

Get ready to go for a ride:


Rising Japanese photographer Jiro Konami shot the entire ad on an iPhone XS. Visual effects were added by Yoshi Sodeok.

One of the biggest new features on the iPhone XS, XS Max and XR is the new camera sensor that is packed with larger pixels. The new sensors enable better low-light photography when combined with the neural engine on the A12 processor.

This is the first ‘Shot on iPhone’ video ad Apple’s released since its flagship phones were unveiled in September. The company tapped Crazy Rich Asians director John M. Chu to shoot a short film on the iPhone XS Max right after launch, but it never posted the video to its YouTube.