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Jimmy John’s features Lil Jon in ads for its new Little John sandwich

Adage India 2019-10-08 23:45:43

Jimmy John’s hired Lil Jon to promote a new smaller sandwich called the Little John in what appears to be one of the most obvious celebrity endorsements of all time.

The Little John is a $3 sandwich that's about half the size of a Jimmy John’s original sandwich. And Lil Jon, the rapper known for songs such as “Get Low,” “Turn Down For What” and “Yeah,” is apparently a fan of the “Freaky Fast” sandwich chain.

The 15-second spot featuring Lil Jon begins with a close-up of the Little John sandwich and, as the camera pans out, it's clear that the ad for the sandwich is on Lil Jon’s chain. “So we bought a little ad on Lil Jon,” the voiceover says before the rapper takes over. (Spoiler alert: He says “yeah,” naturally.)