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ELECTRIC VEHICLES OVERVIEW IN INDIA

Naukri Nama 2020-06-30 13:11:47

In India there were 3400 electric cars sold in fiscal year 2020 as compared to
previous fiscal year with total sale of 3600 units which shows a decline. To be able to
sell any product in any market it is utmost important to generate a desire in mind of
potential buyers and the consumer should be able to accept the idea. China is a
country where people were made comfortable with the idea of electric vehicles by
introducing electric public transport. Indian consumer wants a car which is cheap in
cost and inexpensive to drive both of which doesn’t seem to be available as of now
and in the near future. Diesel and petrol engines are now old and affordable and
replacing them with batteries which are generally imported and thus expensive, will
not be easily accepted by an Indian car consumer. Also it is tendency of Indians to not
believe in something that easily and change mindset so range anxiety is also major
issue. Range anxiety is justified as thee current electric cars in India such as
Mahindra E-Verto which is priced at 13.5 L can cover up to 140 km in one charge and
since there are hardly any charging stations available in India it wont be possible to
charge cars anywhere.

POLICY BARRIER

The government has been focusing a lot on converting the automobile industry which
is based on vehicles using fuels to fully electric vehicles by 2030. However, when it
comes to the policies and the actions being taken by the government in achieving its
goals they seem to contradict its goal and the steps don’t look so promising. The
government is planning to set up 10,000 CNG stations in next 10 years in more than
300 cities. If the government has decided to make India a fully electric vehicle driven
country by 2020 then the idea of CNG stations is just futile and wastage of money.
Even after urges from Automobile companies to provide incentives on policy related
to vehicle scrappage, reduced duty on batteries etc. none of the recommendation was
taken into consideration.

ECOSYSTEM BARRIER

Charging is one of the most basic requirement of Electric vehicles. However, the plan
of government to make Indian automobile fully electric is just too ambitious and
instead of small steps being taken to make the adaptation easier for consumer there is
more focus on nation wide policies.
China is a country we can learn from. Instead of introducing electric cars directly,
they took small steps and achieved their goal. They started by installing charging
points with mainly focusing on two major cities and not covering the whole country
at once. This is utmost important as availability
of charging point attract people towards buying the cars. Tesla, one of the major
producer of best electric cars has also set up its second plant outside of the US in
China because of the infrastructure and Ecosystem it provided and also already a
large market being available for selling their cars.
The first requirement in India is to make better roads and provide charging points in
order to change the mindset of people. An ecosystem needs to be created to make it easier for battery manufacturers to be able to develop better technology to produce
batteries which are efficient and also cheap.

Charging is one of the most basic requirement of Electric vehicles. However, the plan
of government to make Indian automobile fully electric is just too ambitious and
instead of small steps being taken to make the adaptation easier for consumer there is
more focus on nation wide policies.
China is a country we can learn from. Instead of introducing electric cars directly,
they took small steps and achieved their goal. They started by installing charging
points with mainly focusing on two major cities and not covering the whole country
at once. This is utmost important as availability
of charging point attract people towards buying the cars. Tesla, one of the major
producer of best electric cars has also set up its second plant outside of the US in
China because of the infrastructure and Ecosystem it provided and also already a
large market being available for selling their cars.
The first requirement in India is to make better roads and provide charging points in
order to change the mindset of people. An ecosystem needs to be created to make it easier for battery manufacturers to be able to develop better technology to produce
batteries which are efficient and also cheap.

CURRENT EV CARS AVAILABLE IN MARKET

  • Hyundai Kona Electric image source- CARDEKHO
  • Mahindra e-Verito
image source- CARDEKHO
  • Mahindra e2o
image source- Gaadi.com
  • MG ZS EV
image source- CARDEKHO
  • Tata Tigor EV 2019 
image source- CARDEKHO
  • Tata Nexon EV 2020
image source- CARDEKHO